SMEs Marketing Strategy Case Study Example | Topics and Well Written Essays - 3000 words

SMEs Marketing Strategy - Case Study Example First, the availability of improved marketing intelligence has facilitated planning. Second, utilization of the computer and various mathematical models has made an impact. Third, managements are becoming more scientific and organizations are now more complex with a broader diversity of products. Fourth, business outlays are larger and risks are often greater, all of which factors necessitate planning. The company was opened in Washington in 1971. Its founders were jerry Baldwin, Gordon Bowker, Alfred Peer. Howard Schiltz joined Starbucks in 1982 and proposed a new marketing mix: the idea was that the company should sell coffee beans and espresso drinks on the national scale. In two years, Starbucks expanded its business and bought Peet's. In 1987, Starbucks opened its first outside store. Since 2000, Starbucks expanded its global presence and opened new stores around the world. Today, Starbucks has 8,505 stores worldwide. The company states that its mission statement is more than a strategy approach but a philosophy of the company. The mission is to "establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow" (Starbucks Home Page 2008). . While this freedom from any constraints may be attractive, it also creates challenges in tackling segmentation and targeting issues. One approach in this situation is to start with an examination of consumer motivations and goals in using a product category as a basis for identifying gaps in marketplace offerings. This consumer insight is the basis for developing a product or service that addresses unmet goals. Starbucks illustrates this approach. When Starbucks was conceived, coffee manufacturers were focusing on the rational benefits of their brands such as the superior taste attributable to a particular growing process as a way of competing in a declining market. In contrast, Starbucks created a coffee-based experience in which the range of preparations and atmosphere of the stores encouraged customers to view having a cup of Starbucks as a way of indulging themselves. In essence, Starbucks targeted people seeking an indulgence experience rather than simply coffee consumption (Starbucks Home Page 2008). Strategy and Success Factors Success of Starbucks is based on its unique approach to product mix and brand. On a more everyday level, Starbucks has built a powerful experiential brand. Starbucks stores are much more than a place to purchase a jolt of java (Starbucks Strategy n.d.). They offer a brief reprieve in a hectic day; a chance to inhale the rich aroma of fresh coffee and listen to relaxing music, while tasting a rich, specially prepared brew in the company of like-minded coffee addicts. One hallmark of the Starbucks' experience, and any great experience really, is consistency. Delivering a consistently good experience is a challenge in the retail coffee business. Making a consistently high-quality caf latt, for instance, requires, first, brewing two ounces of coffee. Starbucks' guidelines require this to be drawn in 18 to 23 seconds at 90 degrees Celsius and 9 bars of pressure to produce excellent espresso (Starbucks Home Page 2008). Second, the milk must be steamed to 160 degrees Fahrenheit. Most

Saudi Arabia Country Profile Research Paper Example | Topics and Well Written Essays - 1250 words

Saudi Arabia Country Profile - Research Paper Example The Saudi Arabian political spectrum is led by an absolute monarchy which is founded upon the principles of Islam. In the Kingdom of Saudi Arabia, the king is both the head of the government as well as the head of the state. It is relevant to public relations professionals to note that crucial decisions relating to the country, to a large extent, are formed only after consulting with religious leaders and senior princes of the royal family. Quran, the holy book of Islam, is considered to be the constitution of the country and the KSA is governed by the Islamic law Sharia. It is a key point to note that Saudi Arabia is an absolute monarchy even though the king is also required to abide by Sharia and the Quran according to the Basic Law of Saudi Arabia accepted by the royal decree in 1992. Quran and the Sunnah (the traditions of Muhammad) are central to KSA’s constitution and both remain subject to interpretation left to the powers of ulema, the country’s religious establishment. Neither political parties nor national elections are permitted in the country and the royal family dominates the government. According to the Democracy Index prepared by The Economist, Saudi Arabian government was rated as the seventh most authoritarian government among the 167 countries chosenii. Currently the Saudi government is led by the monarch King Abdullah bin Abdul Aziz. Saudi Riyal is the currency of KSA. Saudi Arabia’s economy is greatly dependent on its oil sector, and hence the country’s economy is often referred to as an oil-based economy. The Saudi government exercises strict control over its key economic activities. To justify its status as an oil-based economy, Saudi Arabia possesses nearly 18 percent of the world’s discovered petroleum reserves and the country has a dominant role in OPECiii. Currently Saudi Arabia is the world’s largest

Importance of Margins Essay Example for Free

Importance of Margins Essay In the short essay In Praise of Margins Ian Frazier defines marginal people, places, or activities as the ones that dont quite work out (58 Frazier) since they are insufficient to meet the standards of the economic world. However, Frazier shows he values marginal activities and places because they allow people to be themselves without the worry and judgment. For Frazier and his friends, they viewed The woods (56 Frazier) as their place of margin Often times society deems marginal behavior to be unbeneficial, but Frazier states . .marginal behavior can be the most important kind.(58 Frazier) because every purpose-filled activity starts off as a margin. Nonetheless, it is crucial for marginal things to exist as they provide many benefits and play an important role in the world we live in today. Living in a society where we are constantly being told what to do , marginal activities are necessary because they can allow oneself to discover what ones true passion is without any other influences. For example, in Annie Dillards Hitting Pay Dirt she describes the time she received a microscope kit, as a Christmas present, which she played with constantly in her basement. In the beginning, Dillard is unable to use her microscope properly, but ultimately succeeds as she sees an amoeba. Excited about what she had discovered, she immediately runs upstairs to show her parents; however, both of her parents are uninterested to what had seemed like ..a chance of a lifetime.(95 Dillard) to Dillard. As a result, she then begins to realize that every individual has their own pursuits and that you do what you do out of your private passion for the thing itself.(95 Dillard). Dillard explains that †[Her] days and nights were [her] own to plan and fill.(96 Dillard) and her passions were her own and not her parents. In a world where everything is constantly evolving and expanding , margins are much needed as they are the sole reason that helps the world continue to progress. Frazier states that marginal behavior can be the most important kind.(Frazier 58) because it allows one to attempt new and different concepts without the needed approval of anyone else. In many cases, ideas start off as marginal theories, but later on can be  acknowledged as something greater. Especially in a society where we demand things frequently, we often expect immediate results, thus making marginality difficult to understand for many. For instance, Frazier uses the first person who decided to ride down a mountain trail with his bicycle as an example of someone who started off thinking he was doing a decidedly marginal thing. (58 Frazier). However, this mountain bikers mere marginal idea has become a widely known sport across the nation. Ultimately, without marginal activity the world would be unable to grow; margins are extremely important as they keep life exciting and new. In the midst of everyday busy life, one is in need of marginal things every once in a while for the purpose of sanity. Marginal things essentially allow one to relieve stress by escaping the continuous demands of society, thus enabling many to obtain a peaceful state of mind. Frazier defines marginal activities as a higher sort of un-purpose(57 Frazier) as marginal activities can be viewed as useless, and yet can mean so much to a each different individual. For example, Frazier and his friends find their marginal place in The woods(56 Frazier) since it was a location they were able to do senseless activities just for the sake of it. The woods was almost like a sanctuary to Frazier; it was a place where he was able to escape from the judgments of the outside world and the pressure of impressing anyone else. In essence, taking a break from the daily norm with marginal things prevents individuals from going insane. Altogether, according to Frazier, marginal places and activities should be valued as they can provide numerous benefits to not only society, but to oneself. Marginal things allow many to truly find what their passion lies in, since marginal activities are not forced upon by any other influences. In addition, marginal behavior essentially keeps our world spinning as it brings new ideas that seem to have no purpose, but later on can bring something great. Lastly, often times, one is blinded by the mentality that everything one does must have a purpose, therefore disabling one to realize the importance of marginal things as they keep us at peace. All in all, marginal things may seem worthless, but the only reason as to why they might be viewed in that sense is because of the perspective society views marginal  activities.

Antidepressants :: Drugs Depression Essays

Antidepressants Antidepressants should be taken off the market. Depression is simply a condition of the mind. Events that take place in ones life can bring upon a depressive episode. With the variety of people in the world, there comes a variety of ways in which people cope with things. Some people can cope with depression, when in turn, people that are emotionally unstable, cannot. With all of the antidepressants on the market today, people are becoming dependent on these drugs that virtually ?mess with their heads? rather than ?clear their minds?. In the past, people dealt with depression without these ?happy pills? and did just fine coping and recuperating. Everyone gets depressed at some point in his or her lives; it?s part of our human nature. These so-called ?wonder drugs? may help in some aspects of the depressed person, but overall Prozac and its chemical cousins are nothing but problem pills. Antidepressants should be taken off of the market. Doctors overly prescribe antidepressants to patients that don?t even need these drugs. That is one of the main problems with antidepressants. A person could walk into a doctor?s office, announce that he or she has been feeling down, and could walk out with a prescription for Zoloft. All doctors should more strictly enforce the distribution of antidepressants. The diagnosis of depression is the quick way to solve medical problems for doctors to their patients. Now days, regular family doctors can prescribe antidepressants when in the past, psychiatrists were the only types of doctors to prescribe such drugs. Some antidepressants like Prozac for instance, can cause certain side effects to where many users are unable to stay on them long enough to derive any real benefit. In fact, Prozac?s manufacturer admits that 35% of all patients receiving Prozac in pre-release trials stopped taking it due to adverse reactions. A vast personality change is another effect. Some users reported that after being on Zoloft for two months (which is the time it takes for their bodies to become chemically dependent) one day without their pill would make them more on edge, more reluctant to ?snap? at people and more sensitive to others remarks. The depressed patients also reported feeling dependent on the drug and without it, they felt they would not be able to function how the normally would. Once a person starts taking any type of antidepressant, that person cannot just stop taking the pills cold turkey.

My Life Plan Essay

My dream is to serve members of the community in the medical field as a Radiology Technician with care, compassion, and knowledge. I have had many influences from medicine, from past jobs as well as past experiences. I have worked in pharmacy as well as general medicine, internal medicine and orthopedics. My most significant influence to strive for a career in the medical field was by personal experience. My daughter was diagnosed with cancer at age 1. There were many, many doctors, nurses, radiologists, radiology technicians and medical personnel that assisted us in our long journey towards good health. Each of these had a huge impact on my life, now it is my turn to give back. In order to achieve my goal, my first challenge was to enroll in school. I have been out of college for over twenty years now; this was a huge decision, not just for me but for my whole family. My husband is also in medicine, he is a pharmacy technician and systems analyst at the hospital in the pharmacy department. Our girls, ages 17 and 9 are very active in school activities as well as sports and music; this meant they would have to take on more responsibilities at home. I am now in my first semester back in school. Just taking the first steps have been personally motivating as well as fulfilling. I know that any goals I set for myself are now within reach, regardless of whether they are long term or short term goals. I have set the bar high for myself, wanting to get A’s in all of my classes. Once my pre-requisites are complete, my next goal is to get into the Radiology Technician Program. Once I am there, I want to graduate with my Associates Degree as a Radiology Technician. I have my heart set on a career as a Radiology Technician. I want to help people as I have been helped by others. I want to be able to excel at my career, but also to provide the art of healing with compassion and care. I want to be able to help each patient with understanding, empathy, respect, kindness and thoughtfulness. I know that I can do this. I have confidence in myself that if I want this bad enough, I can complete all of the tasks in front of me to get there. I believe in myself and my family believes in me. I have support from friends that have gone back to college later in life that are now successful in their own careers. They are now a model to follow. Having my short term and long terms goals mapped out makes me aware of how important it is to achieve each goal. No matter how small or insignificant each goal is, each is a stepping stone to the next. If I miss a step, I can go back, but it will take me longer to get to my next goal. This â€Å"road map† will help me in all aspects of my life, school, family and career. I can keep adding goals to my list, keeping certain to achieve and master what lies ahead.

Leaders Challenge The Process Of An Organization - 986 Words

Leaders Challenge the Process Create Innovation Most ideas geared towards change don’t come from the leadership; the ideas are initiated from the individuals actually doing the work that leads to the success of an organization. Leaders must listen to and consider the changes that are relative to the work process, from those out there doing the work. These individuals are the ones that attempt to find new ways to make the tasks easier and simplistic. Leaders must make things happen in the workplace by asking questions of the team and listening to the answers which will create innovative ways to improve a process. Often times, the standards and practices in place are outdated, and someone within the team needs to take the initiative to change the process. Challenging the standards is something a leader and their team members must focus on, to achieve future goals. Leaders must build an environment where individuals aren’t afraid to challenge to process of what’s taking place in their work environment. Ensure that individuals, who do find a problem with a process, have an alternate solution to the problem. Those that find a problem with the process should have a meaningful purpose for changing it. Change is evident and every leader should continuously be thinking of ideas of how to make sure that each member of the team embellishes the idea of any alterations in the process. The process of change can frequently come from an individual looking outside of the organization atShow MoreRelatedCommunity Health Center Of Central Wyoming ( Chccw ) Faces During Its Redesign Phase Of Organizational Change945 Words   |  4 PagesRedesign Vocabulary Organizations are constantly changing over time to keep up with internal and external environmental demands. When organizations are in the process of changing, an organizational redesign is in the works. The purpose of this assignment is to discuss redesign challenges that Community Health Center of Central Wyoming (CHCCW) faces during its redesign phase of organizational change. Fundamentals of Organizational Redesign Organizational redesign is the process in which changing anRead MoreChange Through Leadership : The Challenges Of Change Through Leadership1527 Words   |  7 Pagesan incoming leader to an organization that is in a state of stagnation, decisive and informed decision making needs to take place. One of the first things that will be looked at in this scenario is the different theories/change strategies that exists. The second thing we will be evaluated is how successful these change strategies are. The third and final thing we will look at is how different leadership styles effect the change strategy. 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In order to maintain progress with in the culture change and help generate a larger financial gain in the future, we must solve the challenges that we currently face. We have an understanding of how important changing the values of our organization since Moore (2014) explains: Companies are introducing and/or paying more attention to corporate values sinceRead MoreIn This Paper, The Importance Of Creating A Main Goal Of1715 Words   |  7 PagesIn this paper, the importance of creating a main goal of Organizational Behavior in an organization, will help them succeed and improve in a healthy hospital environment. Especially, as the organization is still growing and addressing how effective patient safety needs to be. A healthy hospital environment would not only improve the companies, organizations partnerships close to work and collaborate more effectively, but also to offer high quality of care for their customers. The growing recognitionRead MoreTransactional Approach For Transactional Leadership1140 Words   |  5 Pagesapproach; employees perform a job and are rewarded based on how or what they do. Leadership has been hindered by this approach. While transactional leadership has a place within certain organizations, there is definitely a need to broa den organizational leadership approaches to attend to different organizations. My organization led and operated on a strictly transactional basis. Employees were expected to write tickets and respond to collisions and based on the number of tickets or collision employees wereRead MoreCase Study Of Mullen Rhoadsrmgt7110-4 : Assess Leading Change, Groups, And Teams1716 Words   |  7 PagesMullen-RhoadsRMGT7110-4: Assess Leading Change, Groups, and Teams Organizations frequently experience change for a variety of factors including consumer demands, competition, technological advances, a desire for organizational growth, to improve processes, and government regulations (Langley, Smallman, Tsoukas, van de Ven, 2013). Organizations that endure and prosper are often the ones that easily adapt to change. Leaders can facilitate change at the organizational level as well as within groupRead MoreThe Impact of Globalization on Leadership and Management Essay1067 Words   |  5 Pages Globalization, both as an ideology and process, has become the dominant political, economical and cultural force in the 21st century. 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Avolio and Yammarino (2002) shared Bass’s explanatio n of transformational leadership as leaders who act as agents of change that stimulate, and transform followers’Read MoreThe Challenges Of Leading Through Change Essay1357 Words   |  6 PagesRe-examining the Challenges of Leading through Change â€Å"Leadership, then, requires not only reverence for the pains of change and recognition of the manifestations of danger, but also the skill to respond.† - Heifetz and Linsky In a culture seduced by power, control, and the intoxicating prestige that comes with authority, leadership is all too often misunderstood. In fact twenty first century leadership has become closely associated with the allure of financial reward, social capital, and celebrity

Circus Maximus - 1976 Words

Circus Maximus It is nearly impossible to look at the field that holds the remains of the Circus Maximus and understand what it once held without the aid of a vivid reconstruction. The remains of Circus Maximus lie in the Valley between the Aventine and Palentine hill. Traditionally, the history of the Circus Maximus began with chariot races held in honor of the God Consus in a less permanent structure in the area near Consus’s altar. In later years, this lead to the construction of a circus under the first Etruscan king, Tarquinius Priscus around 600 bc. Previous to Tarquin’s intervention, an underground stream kept the valley swamp like. Tarquin diverted the water and drained the area and began to hold chariot races in the area. The†¦show more content†¦Racers were expected to remain in their chalked lanes until passing a marked break line at which time the charioteers were free to take any position on the track. The jargoning for the ideal location on the track often made racing a dangerous sport. The chariot races traditionally consisted of seven laps about the track counterclockwise. Turning posts dubbed matae consisted of 3 gilded bronze cones set atop a hemispherical shaped block. The races lasted somewhere in the realm between eight and nine minutes and the race length was measured to be near three miles. More often than not, chariots were pulled by four horses. At the beginning of the races, it is suspected that chariots were owned privately and the charioteers hired by the owners. Over time factions, a system of professional chariot racing organizations emerged. The timing of the initial use of factions is expected to have been sometime shortly after the Second Punic War. The factions seem to have emerged over time out of need rather than by a specific mandate. The amount of chariot races and popularity of the sport a public need for organization became apparent. The efficiency offered by factions was a popular solution to the inadequacy of the previous system. The faction owners had teams of workers and all sorts of resources for their athletes. The horses, chariots,Show MoreRelatedThe Circus Maximus1098 Words   |  5 PagesThe Circus Maximus The Circus Maximus, located in the Vallis Murcia (valley between the Aventine and Palatine hills) in Rome, was an ancient hippodrome and mass entertainment venue for the citizens of Rome. The Circus Maximus was first utilised for public games and entertainment by the Etruscan kings of Rome. The first games of the Ludi Romani (Roman Games) were staged there under the rule of Tarquinius Priscus, the fifth Etruscan ruler of Rome. They were in held in early September at the endRead MoreThe Life Of The Circus Maximus1823 Words   |  8 Pages the Circus Maximus do not launder just money which they skim from casinos or wherever to build up their coffers as part of a slush fund. No, they also launder other things,† mentioned Walther. â€Å"I am talking about something else besides millions of dollars in hard and liquid assets such as gold and silver bullion, gems, bank notes and securities.† â€Å"Like what?† the Wise Man asked, demanding answers. Brà ¼nnhilde began to describe to the Wise Man about the other things that the Circus Maximus considersRead MoreRome And Rome : Colosseum, Circus Maximus, And Hippodromes1610 Words   |  7 Pagesfacilities and how they were structured it can be breath taking and offer a wealth of knowledge. Some of the greatest facilities still stand today and others are being built. Some of the most famous facilities being in Greece and Rome: Colosseum, Circus Maximus, and Hippodromes. The Colosseum is one of the greatest buildings ever built. It was built around A.D. 70-72 by Emperor Vespasian (Colosseum). In A.D. 80 the Colosseum was opened up for games (Colosseum). Some of the games being played were gladiatorialRead MoreShould Animals Be Banned?1742 Words   |  7 PagesShould the Use of Animals in Circuses Be Banned? People have been flocking to see the dancing animals at the circus for ages, but how much do you really know about what goes on behind the scenes? The use of animals in the circus has a long history dating all the way back to ancient Rome. In fact, the first established circus in history, Circus Maximus, used animals. Even in those ancient times, the use of animals to entertain humans proved to be a very lucrative business. For the people that attendRead MoreThe Mistreatment of Circus Animals1561 Words   |  6 Pages Imagine being in a circus ring watching tigers and lions leaping through blazing rings of fire, elephants standing on their heads, and monkeys riding red bicycles for a colossal crowd of screaming, cheering fans. The elephant’s exhausted, worn body is swamped with intricately designed drapes. The sweet, endearing smell of fresh cotton candy and popcorn fills the air with excitement. When the show has reached the grand finale and has come to an end, a trainer a rrives with a bull hook and thrustsRead MoreExotic Animals in Entertainment: the Pros and Cons3621 Words   |  15 Pageslegal aspects, organizations involved, public image, and the controversy of the industry will be covered as the primary goal of the research. The truth behind the entertainment industry will be revealed by examining historical archives such as the Circus Maximus in Rome, studying mass media records, and laws. The research highlights the controversy pertaining to the use of exotic animals in the entertainment industry by discussing the solutions available and also the negative and positive aspects of bothRead MoreThe Roman Spectacle Of Ancient Society891 Words   |  4 Pagesfifth king of Rome in the sixth century BC commission a place for such events to take place the Circus Maximus would be constructed using the natural geography found in Rome. In between the hills Aventine and Palatine a small stream had carved out a depression. This site would become the largest sports arena the world has ever known. The Circus Maximus would seat around 100,000 spectators. The Circus was designed for chariot racing, but other events were held there, including gladiatorial combatsRead MoreRoman Entertainment1201 Words   |  5 Pageswere held for the Romans to watch. Watching was free so that everyone could come. The events held almost always involved death and destruction. There were the gladiators, the feeding of people to lions, animals fighting animals, animal hunts, animal circus acts, and mock sea battles, where the Colosseum was flooded with water. The animals used in these events were kept below the Colosseum and an estimated 5,000 animals were killed the day the Colosseum opened. The animals were kept under the ColosseumRead MoreAncient Roman Art Of Entertainment1561 Words   |  7 Pageshow they were formed or who cultivated them. Displays of mass public entertainment took on a number of different forms, from festivals such as ludi Megalenses, ludi Ceriales, to â€Å"ludi Circenses, (chariot racing in the circus) Venationes (games with animals, also in the circus, but later they took place in the amphitheater as well) and theatrical performances, ludi Scaenici† (Potter and Mattingly, 206). Although the games were religious in origin, they gradually acquired secular and political importanceRead MoreThe Rise and Fall of Ancient Rome656 Words   |  3 Pagesimportant useful invention was the aqueducts. They carried in water to drink. The water was also used for water plant that provided food. They even used water to wash away dirt to get minerals from mining. One big public entertaining place was the Circus Maximus. It could hold 150,000 people and the arena was 2,037ft in length and 387ft in width. Gladiator, chariot racing, athletics, plays, and ceremonies were held there. The Coliseum could hold 50,000 people and was 615ft long and 510ft wide. Deadly